Today I saw the new American Airlines branding identity and TVC. Whilst I applaud that they took a risk, changing their icon brand for the first time in over 50 years, it was the TVC that really caught my eye.
It looked familiar, and as you see below, is pretty much the same concept copied from the QANTAS brand refresh a few months ago, which in turn was copied from the Avianca work well before that.
You have to think, in a field as amazing as air travel, with a rich history, open field to do pretty much anything, one of these brands could have been slightly more creative than essentially saying "Our brand is so awesome, people will STARE up at how awesome we are. Aren't we awesome"